Moostoo and Swapcard both use AI to recommend who attendees should meet, but they’re built for different jobs. Swapcard is strongest at very large trade shows and hybrid conferences with a mature exhibitor marketplace. Moostoo is one platform for mid-size B2B matchmaking programs: registration, networking, badges, check-in and analytics together, with a hard guarantee on where your data lives. Neither company publishes prices, and both require a demo or sales call to get a quote.
Key Takeaways
- Moostoo’s matchmaking pairs one attendee’s Offers against another’s Seeks, never matches colleagues or people at the same booth, and recommends sessions and exhibitor booths alongside people.
- Swapcard’s registration and ticketing are fully built in: unlimited ticket types, time-based pricing, conditional-logic forms, and no Swapcard transaction fee on top of your payment gateway.
- Moostoo lets you choose, once per organization, whether your data (including AI processing) lives in Canada or the EU. Swapcard is SOC 2, ISO 27001 and GDPR compliant on AWS but doesn’t publicly name which country hosts your data.
- Moostoo migrates events in one click from Swoogo, Eventbrite or Brella; Swapcard isn’t a supported source yet.
- Neither vendor publishes prices, so any dollar figure you see quoted elsewhere is a third-party estimate, not a vendor-confirmed number.
How does Moostoo’s matchmaking compare to Swapcard’s?
Moostoo reads what each attendee offers and what they’re looking for, then matches one person’s Seeks against another’s Offers in both directions, plus their profile answers and company data. Two people who both offer the same thing are never paired (they’re competitors), and colleagues at the same company, booth or company domain are never matched. Every suggested match gets a score, and 50 or higher is marked “Recommended” in the attendee directory. The same engine recommends sessions and exhibitor booths too, alongside people to meet.
Moostoo also helps attendees get to a good match faster. If an organizer turns on “Improve with AI,” the AI drafts a short Networking Summary from an attendee’s profile answers (what they do, what they offer, what they’re looking for), and the attendee edits or regenerates it before confirming; matching then reads that summary. The same setting turns on a Suggest a message option when someone sends a meeting request, so the first message doesn’t start from a blank box.
Swapcard also offers AI-recommended matchmaking and leads, bundled into their Professional and Enterprise tiers alongside their exhibitor tools (documents/items, live chat, meetings, a leads dashboard). We have not independently verified the mechanics of their matching algorithm, or whether it offers equivalent profile-writing or message-drafting assistance; ask them directly during a demo if that’s decision-critical for you. (For more on how Offers/Seeks matching compares to traditional networking generally, see why AI event matchmaking outperforms traditional networking.)
What Attendees See
The AI Recommendations screen: a match-score ring, a short AI-written reason for the match, and a one-click Request Meeting button per suggested person. Names, photos and companies are blurred here; this is a real event, not our demo data.
Do both platforms handle registration and ticketing?
Yes, fully, on both sides. Moostoo’s registration and ticketing are built in, or you can bring your own: Eventbrite, Swoogo, Tito or Lu.ma tickets sync live into the app, networking, badges and check-in. Swapcard’s registration is also comprehensive: unlimited ticket types and pricing tiers, time-based (early/standard/late) pricing, conditional-logic forms that change questions and pricing by attendee type, group discounts, and no Swapcard transaction fee (you pay only your payment gateway’s standard rate: Stripe, Payflow Pro, Braintree, CyberSource or invoicing). Onsite, Swapcard also offers self-service check-in and on-demand badge printing.
Check-In on a Real Event Day
Badge check-in at Agora Fintech Week, run on Moostoo. This is the queue that registration and ticketing choices turn into on the ground.
What do exhibitors get on each platform?
On Moostoo, exhibitors work from booth teams and booth pages, run booth meeting sessions with tables, and badge scans at a booth become connector events that feed the live analytics dashboard as exhibitor leads. The product guide documents scanning and the leads dashboard, but not a dedicated lead-scoring model. If a vendor promises automatic lead scoring, get specifics before you count on it.
Organizers also control the physical meeting layout in detail: add tables to a meeting session (one by one or as a numbered series, up to 500 at a time), reserve a table for a VIP or a headline sponsor so their slot can’t be taken, and, per exhibiting company, set which table it’s assigned to and whether it’s available for that session. Booths get the same tools at their own booth: a booth meeting session has its own day, hours and tables, so an attendee can book a slot directly at the exhibitor’s booth rather than in the general meeting area.
Swapcard’s exhibitor tools scale with plan tier: documents/items, live chat, meetings and an AI-recommended-leads dashboard from the Professional tier up, with full lead capture and qualification reserved for Enterprise. Their advanced Launchpad tier adds exhibitor self-service portals, member verification through AMS integrations (iMIS, YourMembership, Personify) and CRM sync with Salesforce, HubSpot and other systems. We haven’t found a public source describing table-level meeting logistics on Swapcard’s side, so we won’t claim they lack it; ask them directly if that level of control matters to you.
Where does each platform host your data?
This is the sharpest difference between the two. Moostoo asks you to choose, once, when you create your organization: Canada (Montréal, on AWS) or the European Union (Frankfurt, on AWS). Everything your organization stores or processes, including AI matchmaking and every other AI feature, stays in that region, and an AI feature with no EU-hosted model is switched off for EU organizations rather than routed somewhere else.
Swapcard is SOC 2 Type II, ISO 27001:2022 and GDPR compliant, encrypts data at rest (AES-256) and in transit (TLS 1.2+), and runs on AWS with multi-zone hosting and cross-region backups. What their own security page and organizer data processing addendum do not state is which specific country or city hosts your data; both documents describe international-transfer safeguards without naming a location. If data residency is a contractual requirement for you (common for public-sector or EU organizers), confirm the exact hosting region with Swapcard directly before you sign.
What if I’m already on Swapcard and want to switch?
Be honest with yourself about the effort. Moostoo’s one-click migration today imports every past and upcoming event, plus contacts, companies and images, from Swoogo, Eventbrite or Brella: nobody gets emailed, and it’s resumable if it needs to pause. Swapcard is not yet one of those supported sources, so moving off it means exporting your data and rebuilding the event in Moostoo rather than an automated import. Our team can walk through exactly what that looks like for your event on a demo call; ask specifically what carries over and what you’ll rebuild by hand.
How do the editions and pricing models compare?
Moostoo now sells four plans instead of three. Moostoo Tickets is the lighter Ticketing & Check-in Console (registration, ticketing, badges, check-in, priced by attendee count and event days, no Moostoo fee on ticket sales if you bring your own payment gateway); Event App is the full product (programme, AI matchmaking, exhibitors, your own app and website, same pricing dimensions); Corporate adds white-label branding your own team builds in the App Designer and website builder for one flagship event, as a custom quote; and Association & Portfolio is for organizations running many events a year across chapters, priced on events per year and total attendees instead of one event’s attendee count. Every plan, Moostoo Tickets included, carries the same API, webhook, CRM sync and connector access. See pricing for the full feature breakdown; every CTA is now “Get a Demo” or “Talk to Sales,” no public prices.
Swapcard’s three tiers are a volume ladder rather than a feature-scope choice: Starter (up to 1,000 attendees/year), Professional (up to 10,000/year, adds exhibitor tools), and Enterprise (unlimited, full exhibitor suite and premium support). Pricing combines a licensing fee with a per-attendee/exhibitor rate, also gated behind “Contact sales,” with no public dollar figures. Don’t trust a specific price quoted anywhere that isn’t from the vendor directly; third-party estimate sites disagree with each other by hundreds of dollars a month.
Where else does this run?
Moostoo holds Standing Offer approval as an official solution provider to Canada’s Trade Commissioner Service, which uses Moostoo for B2B matchmaking events: a side event to Web Summit Vancouver, the Global Energy Show (Calgary), Carbon Capture Canada (Edmonton) and Upper Bound (Edmonton). Alongside Agora Fintech Week and the FSC Conference & Expo pictured above, that’s the kind of matchmaking program this comparison is actually about: mid-size, relationship-driven, run by a team that needs the platform to work on the day, not only in a demo.
B2B Meetings in Session
A Trade Commissioner Service B2B matchmaking event, held alongside Web Summit Vancouver, running on Moostoo. Faces are lightly blurred.
Frequently Asked Questions
Is Moostoo cheaper than Swapcard?
There’s no verified answer: neither company publishes prices, and both use custom, demo-gated quotes based on your attendee count and the features you need. Get a quote from each against your actual event size before comparing.
Does Moostoo do AI matchmaking like Swapcard?
Yes. Moostoo matches attendees’ stated Offers against others’ Seeks, plus profile answers and company data, and never pairs colleagues or people at the same booth. It also recommends sessions and exhibitor booths, alongside people to meet.
Can I migrate my events from Swapcard to Moostoo?
Not with one-click migration today. That tool currently covers Swoogo, Eventbrite and Brella. Moving from Swapcard means exporting your data and setting the event up in Moostoo; ask us what that involves for your specific event.
Where is my event data hosted with each platform?
Moostoo lets you choose once, per organization: Canada (Montréal) or the EU (Frankfurt), and AI processing stays in that region too. Swapcard is SOC 2 Type II, ISO 27001 and GDPR compliant on AWS infrastructure but doesn’t publicly name a specific hosting country or city. Ask them directly if data residency is a contractual requirement.
Which platform is better for a large trade show with hundreds of exhibitor booths?
Swapcard’s exhibitor marketplace and app ecosystem are built for very large exhibitions (10,000+ attendees). Moostoo is a strong fit for mid-size B2B matchmaking programs with exhibitors; for very large-scale trade shows, evaluate both against your specific booth count and lead-capture needs.
If you want to see how the matchmaking and registration actually work on a real event, book a demo and ask to walk through your event’s attendee volume and exhibitor count against both platforms’ tiers.
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